Is Web 2.0 changing the job market?

My answer is YES, definitely. But first, let’s have a bit of history to understand my conclusion.

Fifty years ago, the process for finding a job was “just a little bit” different. You could find that there was an open position in the newspapers. That was at that time, the only option apart from the usual “contacts” (which are now and will probably always be the easiest way of getting a job).

What would you do at that time if you knew that there was a good job opportunity for you?

You had to go to the company at a certain time (specified in the job posting) to leave your resume and hopefully, to have an interview. All the communication between you and the potential employer was set through physical letters.

A few years later, an improvement in the process appeared: the telephone became more popular, speeding it up a lot. But still, if you wanted to offer or to look for a job, the newspaper was the only option.

Several years ago, one of the most important inventions of the 20th century became popular: Internet. With it, a job posting and searching revolution took place. After that moment, what could take you (or the company) weeks/months started to take hours. The companies were able to show their job offers to thousands of potential candidates with just a few clicks. Same thing for the candidates.

Lately, in the last 5 years approximately, the typical job posting in employment websites started to have a strong competitor: Web 2.0.

What happens if you’re looking for candidates and you post the offer in an employment website? Simple: you will potentially get a response from the people who are actively looking for a job. Is that good? Yes. Could that be better? Certainly.

With the appearance of sites like LinkedIn, Xing, Facebook, YouTube, Twitter and others, companies can now:

–          Search for potential candidates that are not necessarily looking actively for a job, but that certainly could be a good fit.

–          Focus on groups of interest in particular things (technologies, skills, associations, etc).

–          Get potential candidates through their contacts, improving the potential quality of them and having referrals.

–          Post a job and make sure that your contacts or the group members will see it and could potentially tell their interested friends.

–          Post videos of your company to give a better understanding to the potential candidates.

Are you still unsure of the Web 2.0 power in the Job Market? I don’t think so…


Thoughts about 2.0

I’ve been thinking about the 2.0 boom and the companies that are willing to make a lot of money from it.

There is no doubt that web 2.0 is a new and innovating concept, but what’s the difference with the .com failure of 15 years ago? Here is an old article from those days, so you can picture how bad things were.

Searching on the internet we can find different theories about this topic.

Back on the 90’s, the web companies were supposed to be the next generation of business. “The period was marked by the founding (and, in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms”  This is what Wikipedia says about that period. Many of the dot-coms companies failed…

Making an analogy, we can find Meish’s  post about how many web 2.0 companies have disappeared already…

I’m not really sure if web 2.0 is as lucrative as many people think. For sure, I’m not the only one wondering if we are going through the same, here is an interesting article with expert’s opinions that explains why we are not in a bubble. On the other hand this other article that says exactly the opposite, we are in a bubble, just like in the 90’s.

From other point of view, web 2.0 is more than just business, is a concept. So I’m not sure if it’s as lucrative as some people want it to be, but for sure is a revolution about the way of using internet and communicating, but this is a topic for another post…

Twitter as a Marketing tool

I never thought I would write this post… but it seems like twiter is actually a good tool for marketing. I’ve found a very interesting article about research on this topic “the research found that 20 percent of all tweets—or one out of every five updates—mention specific brand names or products.” So next time your are creating a new product, don’t forget to Tweet it! Other interesting article, tells us that Twiter advertisers are quite happy with the results.

Maybe I judge Twiter without the necessary information. It seems to be a great tool, and very usefull to be in contact with friends and other people. I’ll give it a try!

2.0 marketing strategies

I’ve been talking about web 2.0 tools, my thoughts about some of them, and today I’m talking about using web 2.0 applications with marketing purposes. To implement a succesful web 2.0 marketing strategy, there are a few steps you need to follow (if you decide to do this by yourself).


The first step when implementing new tools is: get into them. Randomly create new accounts in different web 2.0 applications won’t be enough. You need to know exactly what services they offer, how they work, who is using them and what for. Use them, test them, search for the experts’ opinions, find out why they are popular. There is so much information out there, USE IT!


As in any other marketing campaign, it needs careful planning. Imagine how many people are involved in the creation of a new TV advertisement… the same planning must be backing your new web 2.0 marketing strategy. What do you want from the internet? Do you just want to create an online blog or do you want to go further? Always bear in mind what you are dealing with, web 2.0 is not just a label on the street, you need much more than just printing your company’s name in some cool places.

So now we have a plan and we know which tools we are going to use… What’s next?

Time to work

Start implementing your meticulous plan. Web 2.0 is based on the sense of community. You are willing to enter to this new community and make the difference. Create new and fresh content about topics related to your business, share your knowledge!

Keep on with the good work

Creating lots of accounts, posting one blog entry is just the beginning of your new hobby. You must keep on writing, searching for new information, researching about the latest tools, thinking!, exploring the web, expanding your marketing strategy… these are some of the thousand thing you will have to look after. Once you are in the community, and people is expecting something from you, you can’t disappoint them… so be prepared, because web 2.0 is not just spending some money in advertising, but it’s about hard and continuous work.

If you have this in mind, your marketing campaign will be a success!! But remember, there is no magic wonder in the web!

The truth about SEO

Before starting this post, I googled the title. I got sooooooooooooooo many results!! It seems like we all want to be on the first page of google’s searches. There are many companies taking advantage of this, and as I’ve been working on this, I feel quite responsible about making people aware of what’s true, and what’s not.

Let’s face it: if you have an awful site, even if you apply all SEO techniques, you are not going anywhere. Adding tags, keywords, alts to the images, etc, won’t make your site go from 5000 to 1 in the ranking.

Google’s advice about SEO is “program pages for people, not for search engines”. If visitors like your page, they will be back, they will bookamark it, they will share it with friends. And this is what makes your page more popular and more likely to be number one.

There is a lot of work to do to get a better ranking in Google.

  • Choose your keywords carefully. What’s a keyword? A word which has a high density (appears several times) in your web page.
  • Make a useful and simple design. No-one wants to visit a page completely crowded or with a fuchsia background.
  • Update your pages constantly. Search engines don’t like old content, so keep your page up-to-date.
  • Just getting traffic is not enough. You have to make sure that your users get interested in your site. Otherwise, they won’t be back.
  • Research about what people is searching for. Even if you are number one on “Pink Spoons” search, maybe no-one is searching for pink spoons!!
  • Generate unique content related to your product.

This is not the path to success, but it’s a list of useful things which will help you to achieve your goal of a better ranking in Google.

Are all SEO companies a lie? No! There are lots of good companies out there which will help you. But there is no magic, is all about hard work. Good luck in your SEO path.

My blog from now on…

I’m thinking seriously about taking Alan Skorkin’s advice about planning my blog as an invasion. I’ve found his post on problogger. I’m one of those people he talks about. I mean, I have a vague idea of what I want from my blog, but it’s not enough.

Blog’s objective: create a personal branding. Have a web blog which represents me. Use this web blog to sell myself, so people can know about me.

Steps on the road to my goal : Get at least 30 visitors per day (I’m not planning to take over the Internet, obviously) and have at least 50 posts. Mmmm deadline… I’ll leave that for later 😐

Superior Tactics
I’ll continue writing about inb346 workshops off course, about events in my personal life (as holidays, nice dinners with nice people, etc). But also, I’ll try to introduce some content about what I like in the IT field (like web design, SEO, usability, etc).

I’ll publish my last posts on facebook, so all my friends can read them. I’ll think about some new ways to expose my blog on the web…

I think all my inb346 mates are my allies. They are helping my blog by commenting, or simply by reading… Thanks guys!

Win The Skirmishes
“You need to make time to regularly produce content”. He sounds just like Jason!!!

Getting Distracted By The Scenery
This is definitely what happened to me!! Thanks Alan for writing this down. I’ll focus myself on more writing, and less reading!

The Logistics
As a web developer, I promise I’ll spend some time on the design of my blog. Although I like how it looks, it’s not unique.

I hope I can get all this work done!! I’ll let Alan know about the results, and for sure to all of you too!!

Blogging Experience

About this blog itself.

When I first started my blog, every single post was so difficult to build… I’ve spent so many hours researching, surfing the web, trying to find something to write about, but nothing was good enough. After some posts, it started to be easier… I started posting about things I really like, and I started to see that people (my inb346 mates) reacted positively.

Personal Branding.

I’m not sure if this blog is really helping me to build my personal branding. I’m working in web development + design, an area in which lots and lots of people are working . So, what makes me different? You won’t find that in this blog. On the other hand, this blog is a great trigger for creating my personal branding. This is the first step to build a blog which really reflects myself. Maybe I’m completely wrong and the section my life “outside work” is really showing more aspects of my life and basically, creating my personal branding. It’s up to you to decide whether I’m right or wrong…

Weekly Workshops.

About weekly workshops of inb346, I think it took me too long to get into them. I think, the best post for these activities was the one about Accenture. I found some great information related with the unit content and related with a very big company in the IT market. As web 2.0 is about sharing information, I’ve used my twitter post to share some good blogs. I’ve been commenting in some mate’s blogs also about EKKA, the new language of Internet, about companies using web 2.0.

Other web 2.0 tools

There are millions of web 2.0 tools out there. I’ve been using some of them, like:

  • TripAdvisor, where I posted about the hotel in NZ, and where I’ll post about all the future hotels I stay in.
  • Delicious to bookmark my pages. Not only I can access my bookmarks in any computer but also, I can share them with everyone.
  • I’m preparing a presentation for an other subject which I’ll add to slideShare (although it’s in google docs, visible to public)
  • I’d updated my profile in LinkedIn. It’s not complete yet, but it will be…
  • I’m using Facebook more than ever!
  • I used to use Assembla for team programming projects. Not only useful for the team, but also for the community, as all the code is public, and anyone can search and use your code.

Using web 2.0 at work

We are all using web 2.0 in different ways. It’s inevitable. Now, how can we use this powerful tool to improve business?

There are lots of big companies out there using web 2.0 tools in a strategic way. I’ve found a great stream of a radio program where Chris Miller, Accenture’s senior director of business applications, talks about how they use Web 2.0.

He talks about how this tools can help people to feel part of a community and to create a feeling of belonging in such a huge company. In their social network, people can find information of their colleagues and share information about them, as some examples.

This is a way of “advertising without advertising” says Jan. So, you can find what employees are good at, and maybe reallocate them to a more suitable job. This is what Chris catalogues as “right people doing the right stuff“.I think this is an opportunity to make people you work with aware of your skills, and at the same time, to share your interest in a large company and maybe, find people who are interested in the same things you are.

They are working on this community since late 2007. This is a great challenge, but they expect to change how people work. I think that’s changing already, and companies should just adapt to all these new technologies, and ways of communication.

I’ve worked just once in a big company, and I can say that sometimes, you don’t know anything about people working just 5 seats away from yours. Using this tools, this should change. I hope this change is made soon!!

After writing this post, I’ve found a product that Oracle has developed for companies. Oracle WebCenter Suite it’s quite interesting and maybe a good approach for companies to build their own 2.0 community.


My experience in EKKA this morning was… strange. You can imagine, it’s the first time I’ve been in an event like that.

I’m not going to explain what EKKA is, but I’ll link you to GUANGREN XU(NICHOLAS)‘s blog, who has explained everything about it.

Ekka 2009

Ekka 2009

I felt like a young girl again! With the great rainbow juice (frozen juice with different colours!), the fairy floss, the stupid games, and everything there. I think is a nice experience, but just for a couple of hours.

I’ve been in the horror train (or something like that) and I screamed! hahaha The efects were good! Have a look at the picture below!

ekka horror train

ekka horror train

I also bought a bag for $35!! (the one in the picture) A great leather bag! This are things that make girls happy!

My advice if you go to EKKA, try the strawberry sundae. Is great! Ice cream, cream, and strawberries all at the same time! Soooo good!

strawberry sundae

strawberry sundae

Thanks Michele for the free tickets! 😉


I really don’t use twitter. I don’t even know what’s all about… but surfing on some mate’s blogs, I found “the light”. Ben McCallum gives a great explanation about what Twitter is.

Why I don’t use it? Because I don’t think that I’m that important. I mean, I don’t think people really want to know what I’m doing. Or maybe it’s because my life is not very interesting. Some examples of possible posts on Twitter would be: “Working”, “Listening to Jason’s lecture”, “Sitting in the bus”… I feel like no one would like to read this stuff! Soooo boring!!

Thanks Shamsul Suhaimi for all the information I couldn’t imagine that it was that useful. I’m surprised!

So, I don’t think I’ll use Twitter. There are so many great 2.0 apps!

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